In this video, I show you how I use ChatGPT for market research—step by step. From testing hypotheses to running competitive scans and uncovering trends, I break down how to make AI a valuable part of your research workflow. You’ll see where ChatGPT saves time, where human oversight is still essential, and how to get more insight out of your data. Perfect for researchers, analysts, and strategy teams exploring how to use AI without losing quality.
â–ş ABOUT ME
I’m Sam White, founder of Guidance Grove. I help Product Marketing leaders at high-growth companies de-risk their biggest bets, new campaigns, product launches, and strategic pivots, by delivering research that’s not just insightful, but actionable. When you're on the edge of launching something big, I give you the clarity, audience insights, and decision-making confidence to know it will land. My work is grounded, fast-moving, and laser-focused on helping you align with what your market truly wants and is ready to pay for.
â–ş OTHER VIDEOS:
▶️ How Gen Z Buys with Their Values (Not Just Their Wallets)
▶️ The DIY Boom Is Changing Everything – Here’s Why It’s Not Slowing Down
â–ş STAY UP TO DATE
🖥️ Website: GuidanceGroveNC.com
🔹 LinkedIn: www.linkedin.com/in/samantha-white-22905340
â–ş TIMESTAMPS
00:00 - Intro
00:37 - Start with Your Research Goal
01:40 - Set Up ChatGPT for Role-Based Context
02:40 - Early Validation: Hypothesis Testing
04:04 - Audience Persona Development
05:55 - Competitive Landscape Analysis
06:57 - Spotting Market Gaps & Trends
07:50 - Outro
#business #chatgpt #marketresearch