This video is about the inventory waterfall in the buying process. There are 4 4 ways to buy media, which are Direct Partnership, Programmatic Guaranteed (PG), Private Marketplace (PMP), and Open Exchange. Each has a different level of inventory priority, advertiser control and commitment.
Disclaimer: This video only represents my personal opinions. It does not reflect the views of any organization I may or may not be associated with.
Background Music: Chestnut Line Offered in VideoScribe