What is a marketing funnel in 2025—and how does Streaming TV actually fit into it?
n this episode of Learn With Cognition, Tim Rowe and Ava Hinds break down the modern marketing playbook and introduce a new way to think about funnels: not just top and bottom, but interest and intent, 95/5 targeting, and the real role of streaming media in driving results.
💡 Learn how to:
Simplify the concept of the marketing funnel
Use Streaming TV to fill the top 95% with qualified attention
Capture intent and convert with tools like paid search and dynamic display
Navigate the rise of AI cannibalizing search and why brand awareness matters more than ever
Whether you're in automotive, DTC, or B2B—this conversation will reshape how you think about media strategy and customer acquisition.
👉 Ready to build a funnel that actually works?
Watch now and rethink how you reach the next generation of buyers.