Letās look closely at the players, tools, and processes that make up the programmatic ecosystem. In this video, Lina Lugova, Epom's CMO, explains the key programmatic concepts and reviews the ad tech software you will need to build your own programmatic stack.
Watch and find the answers to the following questions about the advertising ecosystem:
00:00 What is ad tech?
01:12 What is programmatic?
02:30 What is real-time bidding?
03:46 What is programmatic direct?
04:26 Buy-side of the programmatic ecosystem: DSP
04:40 Sell-side of the programmatic ecosystem: SSP
05:09 What is the role of an ad exchange in programmatic?
05:17 What extra solutions you might need for implementing programmatic?
05:34 How does a data management platform work?
05:48 Who might need an agency trading desk (ATD)?
06:05 How do inventory and ad quality scanning tools help?
06:26 How does an RTB auction happen?
07:50 How to assemble a perfect ad tech stack for publishers
08:14 How to assemble a perfect ad tech stack for advertisers
09:18 Which DSP is better: white-label or self-serve?
09:40 What are the benefits of a white-label DSP?
10:44 Which budgets are suitable for starting with programmatic?
11:13: How to save money with a white-label DSP?