Create an account to use AI

Create a free account to unlock all features:

Ask questions about videos with AI
Use smart search (AI)
Save your favorite videos
Bookmark your favorite categories
Organize your favorite subcategories
Access your personalized favorites page
Access your conversation history
Personalize your homepage with your favorites

Already have an account? Log in

Let's Talk Programmatic! Pt 2 | The Media Buying Process Explained | Programmatic Advertising EP 4

Name: Let's Talk Programmatic! Pt 2 | The Media Buying Process Explained | Programmatic Advertising EP 4
Uploaded: 2020-08-16T13:30:02+00:00
Duration: 7 min 5 s

Bailey Dang

Programmatic eliminates human negotiation, and simplifies the process as much as possible by letting algorithms do the job. If you already have a rough understanding of programmatic, and are interested in learning how programmatic media buying works and what are the benefits, let's move on to today's video.

Disclaimer: This video only represents my personal opinions. It does not reflect the views of any organization I may or may not be associated with.

DMA EP 1: What is media buying: https://www.youtube.com/watch?v=YcBQKYtiMlE

DMA EP 2: What is an impressions: https://www.youtube.com/watch?v=C4sXypVZQT8

DMA EP 3: What is Programmatic: https://www.youtube.com/watch?v=cRpZmJvUIoo

Resources:

http://blog.whatrunswhere.com/media-buying-101-programmatic-buying/

https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/what-is-programmatic-marketing/

https://epom.com/blog/programmatic/programmatic-vs-direct-media-buying

https://www.outbrain.com/blog/programmatic-advertising/

https://www.match2one.com/blog/traditional-vs-programmatic-media-buying/

https://www.marketingweek.com/programmatic-advertising/

https://www.monetizemore.com/blog/real-time-bidding-rtb-explained/#:~:text=Real%20Time%20Bidding%20is%20an,or%20property%20of%20the%20publisher.