"Fundamentals of Programmatic Direct Buying"
[Originally recorded on Tuesday; June 17, 2014]
More and more agencies/marketers are exploring programmatic advertising because of its efficiencies. For example, in 2013, IPG announced it would automate 50% of its media buying.
That's a sure sign that programmatic buying is here to stay, but there is still plenty of confusion. Luckily, Kantar Media stays on top of everything digital for you, so you can focus on what you do best.
Join Denise Kramer and Tina Stevens for an idea-packed web session. You'll learn...
An overview of the digital advertising ecosystem
The fundamentals of programmatic buying
The benefits of guaranteed direct and private marketplace deals
An introduction to our new programmatic initiative
And more!