In this episode, Rachel chats with Sarah White, a seasoned buyer and merchandiser. Sarah provides us with an insider's look into the world of merchandising, giving us valuable insights into the nitty-gritty from product selection to pricing management. Discover how the art of merchandising shapes the lifecycle of products and differs significantly from product line management.
In the second half of our insightful chat, Sarah unveils the crucial role of SKU rationalization in successful merchandising. She shares intriguing examples of how a significant line reduction can surprisingly lead to a surge in revenue, thereby emphasizing the importance of informed decision-making and team communication. Sarah's expertise shines through as she talks about the necessity of staying on the cutting edge and harnessing data to guide merchandising decisions.
Sarah White is the Mountain Experience Merchandiser at Specialized Bicycle Components and is an expert in teaching SKU Rationalization processes to teams, companies, and individuals.
In this episode, you’ll hear:
-Sarah’s journey through merchandising, buying, and e-commerce.
-An explanation of merchandising and the different areas that are involved.
-A detailed breakdown of what SKU Rationalization is.
-How to have a tough conversation with your team about setting products free.
-What happens to your revenue when you do SKU Rationalization?
We can’t wait to hear what you think of this episode!
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Connect with us:
To connect with Sarah, you can most often find her on her bike or on Instagram @sarah.in.the.sunshine