Using zero icky sales tactics, this is a step-by-step guide on how to write a website that sells with transformation, not information.
These are the exact templates I use to help my clients write high-converting website content and share their offer in a way that builds meaningful connection and gets people excited to buy from you.
This is step 2 of a series where I take you through an entire client project from start to finish. In the next video I will take you through the process of designing and launching this sales page in Framer.
Timestamps:
00:00 What copywriting can do for your sales
00:56 What is copywriting?
01:47 Using copy templates to streamline your process
02:33 5 Rules for writing content that converts
04:13 Audience analysis and core messaging
05:09 Client case study
06:38 Choosing a Call To Action
07:27 Choosing a Tone of voice
08:02 Section 1: Hero Section
09:44 Section 2: Problem Solving
10:02 Copywriting Frameworks: AIDA
11:58 Section 3: The Process
12:30 Section 4: Social Proof
12:52 Section 5: What's Included
13:34 Section 5: Pricing & Packages
14:30 Section 6: About
15:30 Section 7: Is this for me?
16:35 Section 8: This is NOT for
17:40 Section 9: FAQs
18:25 Section 10: Final Call to Action
19:18 Learn more about Sales Psychology