If you don't understand the search intent of a keyword, the odds of you ranking #1 for it are zero to none. You will have a full understanding of the 4 main types of search intent and how to determine the search intent of any keyword. You'll know exactly what type of content you need to create so you can rank #1 so you don't waste money and time writing articles that will never rank.
What is search intent?
Kevin Indig- "the goal a user aims to achieve when searching on Google or other search engines"
With the growing use of machine learning, Google can tell what results, and pages will best suit your search more than you because of the vast amounts of data they have.
Types of search intent and how to analyze the SERPs to make sure you rank
Devices matter
Ensure you check on both desktop and mobile when analyzing. It gives a better depiction of what the main search intent is if it is indeed fragmented.
Search intent changes over time.
There are four main types of search intent. The best way to figure out the search intent of a keyword is to simply google it. You NEED to understand this so that you can rank.
Now that you understand search intent and can understand what keywords you want to target, take a look at my next video, which shows you how to create a content brief for your writers, so you rank not only for your primary keyword but hundreds (if not thousands).
Timestamps:
00:00 Intro
00:26 What is Search Intent?
01:05 Search Intent Examples
08:00 Check the Device Type
09:10 Recap
10:00 Outro
#WhatIsSearchIntent #SearchIntent #Keywords