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How to Import GA4 Conversions from Google Analytics to Google Ads
Prerequisites:
Have both a Google Analytics 4 (GA4) property and a Google Ads account.
Ensure that you've linked your GA4 property to your Google Ads account. This is crucial for importing conversions.
Set Up Conversions in GA4:
Log into your GA4 account.
Navigate to the 'Events' section.
Mark relevant events as conversions. These are the actions you want to track from your ads, such as sign-ups, purchases, etc.
Log into Your Google Ads Account:
Go to the 'Tools & Settings' tab.
Under the 'Measurement' section, click on 'Conversions'.
Import GA4 Conversions:
Click on the '+' button to add a new conversion action.
Choose 'Import' from the options.
Select 'Google Analytics (GA4)' from the list.
You'll now see a list of available conversion actions from your GA4 account. These are the events you previously marked as conversions.
Choose the conversions you want to import and click 'Import and Continue'.
Finish the setup process by assigning a category (e.g., email click, Purchase, Sign-up) and a value to your conversions if necessary.
Adjust Conversion Settings (Optional):
You can set a conversion window, count (every conversion or unique), and attribution model according to your preference.
Review & Monitor:
Once you've imported your conversions, ensure that they're tracking properly. Check the status next to each conversion in the 'Conversions' section of Google Ads. If it says “Recording,” it's successfully importing data from GA4.
Optimizing Campaigns:
With conversions now imported, you can start optimizing your campaigns based on actual conversion data, allowing you to allocate your budget more effectively.
Tips:
Ensure your tags are set up correctly in GA4 for accurate conversion tracking.
Regularly review your conversions in both GA4 and Google Ads to ensure data consistency.
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