If you're running lead generation or e-commerce campaigns
and NOT tracking your Thank You page β you're leaving
valuable conversion data on the table. π
In this complete step-by-step tutorial, I walk you through
the full process of setting up Thank You Page tracking using
Google Tag Manager and Google Analytics 4 β from creating
the trigger in GTM to verifying the event in GA4 DebugView.
β
What you'll learn:
π How to create a Page View Trigger for your Thank You Page in GTM
π Setting up a GA4 Event Tag that fires on conversion
π Testing & debugging your setup using GTM Preview Mode
π Viewing & analyzing conversion data inside GA4 reports
βοΈ Works for ANY confirmation page:
βοΈ Form submissions
βοΈ Purchase confirmations
βοΈ Booking confirmations
βοΈ Lead generation pages
If you're serious about knowing your real conversion numbers β
this is a must-have setup for every marketer and analyst.
β±οΈ Timestamps:
00:00 - Intro & Why This Matters
00:45 - What is a Thank You Page?
01:30 - Creating the GTM Page View Trigger
02:30 - Setting Up GA4 Event Tag
03:30 - Testing with GTM Preview Mode
04:30 - Verifying in GA4 DebugView
05:15 - Viewing Reports in GA4
π Subscribe for weekly GTM, GA4 & Tracking tutorials!
π Connect with me:
π LinkedIn: linkedin.com/in/fazalurrehman0
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#GoogleAnalytics #DigitalMarketing #WebAnalytics #GTM
#MarketingAnalytics #DataDriven #LeadGeneration