Video Description:
In this video, Brett from Clickmill.co demonstrates how to set up the GA4 Conversion Tag in Google Tag Manager. This essential tag enables Google Tag Manager to send conversion or event data to Google Analytics 4, ensuring your website's key actions are tracked and recorded accurately. Brett explains the importance of configuring the tag to fire on initialization, ensuring no data is missed. Follow along as Brett previews and tests the setup, ensuring the GA4 Conversion Tag and Test Tag are functioning properly. By the end of this Google Tag Manager tutorial, you'll be ready to send conversion data to GA4 with confidence.
Timestamps:
0:00 - Introduction: What Is the GA4 Conversion Tag?
0:19 - Why the Conversion Tag Is Important for GA4
0:42 - Step 1: Naming the GA4 Conversion Tag
0:58 - Step 2: Selecting the Conversion Linker Tag Type
1:12 - Step 3: Configuring the Trigger to Fire on Initialization
1:45 - Previewing and Testing the Tag
2:15 - Validating the Test Tag and Conversion Tracking
2:50 - Final Thoughts: Passing Data from Google Tag Manager to Google Analytics
ABOUT BRETT:
Brett Henderson is the digital marketing director at Clickmill.co and is the author of The Digital Ministry: Reaching The Ends Of The Earth Without Leaving Home. Brett has consulted with ministry leaders and Christian schools internationally, helping them create custom marketing strategies that get results.
After four years of Christian college, Brett worked at Discipleship schools, Christian camps, and was a Youth Ministry Director at the Salvation Army. He later spent 6 years in sales and as a Marketing Executive for a digital marketing firm. Brett later started Clickmill, a digital marketing firm that works with Christian churches and Christian nonprofits. Brett’s courses on church marketing have over 10,000 students in 143 countries.
Clickmill specializes in helping Christian ministries implement custom digital marketing strategies that help them reach more people, more effectively. Brett and his wife Siomara live in Honolulu, HI.