Learn how to set up Google Analytics 4 (GA4) using Google Tag Manager in this step-by-step tutorial. We’ll walk through the most important steps so you can start collecting reliable data today, and easily add more analytics and marketing tags in the future.
In this video, you’ll see how to get your GA4 Measurement ID, add the Google tag inside Google Tag Manager, and test everything using Preview mode and DebugView before publishing your changes. By the end, you’ll have GA4 properly connected to your website and confidence that your tracking is working as expected.
We’ll also cover a few common mistakes to avoid, including why you shouldn’t install the Google tag directly on your website and through Google Tag Manager at the same time. Plus, tips to help improve tracking accuracy from the start.
JUMP TO A TOPIC:
00:00 Introduction
00:29 What you need before getting started
01:05 Getting your GA4 Measurement ID
03:44 Creating the Google tag for GA4 in GTM
05:29 Testing with Preview mode and Tag Assistant
06:17 Checking data in GA4 DebugView
07:23 Next steps and resources
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TOOLS WE USE AND RECOMMEND:
#GA4 #GoogleAnalytics4 #GoogleTagManager #GTM #GA4Setup #GoogleAnalyticsTutorial