Inventory Purchase

Programmatic Advertising Explained: Everything You NEED TO KNOW in 2026 | AdTech Series Part 1

📌 WHAT IS PROGRAMMATIC ADVERTISING? Programmatic advertising is the automated buying and selling of digital advertising space using technol...

Programmatic Advertising Explained in 5 Minutes | How Automated Ad Buying Works (Beginner Guide)

What is Programmatic Advertising and how does it work? In this video, we explain Programmatic Advertising in a simple and easy way. Programm...

What Is Programmatic Buying In Ad Budget Strategies? - Modern Marketing Moves

What Is Programmatic Buying In Ad Budget Strategies? Are you curious about how digital advertising reaches the right audiences so quickly an...

Learn Programmatic Advertising in Just 5 Minutes ⏰

Get a breakdown of programmatic advertising, its benefits, and best practices to help you succeed. Let's face it - we're all glued to our sc...

How Programmatic Guaranteed Deals Work in Streaming TV | Index Explains

Full playlist: https://www.youtube.com/playlist?list=PLkvVwF88HJ6VZEcYF5CPWrtm8bvPHT81s Guaranteed or committed spend is the most common tra...

Understand direct and programmatic ad revenue

Understand direct and programmatic ad revenue Digital advertising remains a significant revenue stream and an important strategic priority f...

Mastering Programmatic Advertising 101 | The Ultimate Guide | Everything you need to Know |

A Comprehensive Guide to Master Programmatic Advertising: Topics Covered: Programmatic Advertising Introduction Programmatic Advertising Eco...

Programmatic Guaranteed Deals and Preferred Deals in Programmatic Advertising in Google Ad Manager

In this video of Programmatic Advertising DashBoard Demo , we will talk about Programmatic Guaranteed Deals, Preferred Deals and Private Mar...

Programmatic vs Direct IO

Programmatic advertising is growing nearly 40% faster than buying direct. Looking to understand the benefits of programmatic marketing? The....

Learn Programmatic Ecosystem in 10 Minutes [Beginner-Friendly]

Let’s look closely at the players, tools, and processes that make up the programmatic ecosystem. In this video, Lina Lugova, Epom's CMO, exp...

What Is Programmatic Advertising?

Ever wondered about the process behind the ads we see online? This process, called programmatic advertising, is a lot more complex than we t...

15 minutes w/ Beeswax—Programmatic 101: Open and Private Programmatic Buying Overview

With programmatic guaranteed continuing to gain traction, we thought we’d do a refresher on the various types of programmatic buys available...

Private Deals - Course 4 Lesson 1

Disclaimer: these videos were recorded in 2016 and since that time some aspects of programmatic may have changed.

Different Types of Programmatic Buying - Course 1 Lesson 3

*Disclaimer: These videos on programmatic buying were created in 2016, some things may be outdated but most of the fundamentals are the same...

Programmatic Ecosystem - Course 1 Lesson 2

Learn the different parts that make up the programmatic ecosystem.

Publisher Inventory Waterfall | Direct | PG | PMP | Open Exchange | Programmatic Advertising EP 9

This video is about the inventory waterfall in the buying process. There are 4 4 ways to buy media, which are Direct Partnership, Programmat...

Understanding Programmatic Digital Advertising by IAB

Programmatic Advertising

Getting your sales department ready for programmatic 🎓 Programmatic DOOH U Publisher's Masterclass 4

As we debunked in video two (spoiler alert) programmatic does not mean the end of your direct sales team. Actually, it presents new opportun...

The programmatic digital out-of-home ecosystem 🎓 Programmatic DOOH U Publisher's Masterclass 1

While the programmatic ecosystem isn’t new, it might be new to you! In this lesson, we cover the basic workflow of any programmatic transact...

Let's Talk Programmatic! Pt 2 | The Media Buying Process Explained | Programmatic Advertising EP 4

Programmatic eliminates human negotiation, and simplifies the process as much as possible by letting algorithms do the job. If you already h...

AUDIENCEX Webinar: Introduction to Programmatic

If you're looking for a high-level overview into the world of programmatic advertising, you'll want to see this webinar, Introduction to Pro...

Programmatic Advertising: How can it help your brand scale your digital marketing efforts?

How many among you know what Programmatic Advertising is? It is important to know about it, for it is changing the face of online advertisin...

Understanding the Ins and Outs of Programmatic for PPC

Lessons Learned: Maximizing Yield Across Direct and Programmatic Sales Channels

Moderated by Andrew Rutledge, VP, Sales, Publisher Technology Group, AppNexus Evan Adlman, Head of Programmatic, Condé Nast Bart Boughton, S...

Programmatic & The Shift to Brand Based Advertising

Programmatic advertising continues to develop, with standard direct response campaigns now giving way to more creative, brand-led campaigns,...

PERSONALIZED PROGRAMMATIC: Automate Your Media Buying Workflow

This webinar will teach you how to use Go2mobi's programmatic tools to simplify your workflow and drive more successful campaigns on our mob...

Ad Exchange Marketplace for Buyers

Make your Programmatic Direct experience more efficient and effective by taking a tour of the updated Marketplace. The updated Marketplace m...

Display Advertising Basics P2 (RTB, DSP, Programmatic, Private Exchanges, PMP) - Pete Kluge, Adobe

Overview of real-time bidding (RTB), ad exchanges, demand-side platforms (DSPs) and the ongoing shift from traditional ways of buying displa...

Webinar: How to Access and Buy Programmatic Guaranteed Direct Inventory in SRDS.com

SRDS.com Media Pro Webinars: "How to Access and Buy Programmatic Guaranteed Direct Inventory in SRDS.com" [Originally recorded on Wednesday;...

How to Access and Buy Programmatic Guaranteed Direct Inventory in SRDS.com

SRDS.com Media Pro Webinars: "How to Access and Buy Programmatic Guaranteed Direct Inventory in SRDS.com" [Originally recorded on Tuesday; J...

What is Programmatic Buying

Programmatic ad buying offers a way to utilize the technology of today to maximize an ad's potency and selling power by gearing the ads to t...

Fundamentals of Programmatic Direct Buying (6/17/14)

"Fundamentals of Programmatic Direct Buying" [Originally recorded on Tuesday; June 17, 2014] More and more agencies/marketers are exploring....

Fundamentals of Programmatic Direct Buying

"Fundamentals of Programmatic Direct Buying" [Originally recorded on Tuesday; June 3, 2014] More and more agencies/marketers are exploring p...

6 Things Publishers Should Know About Programmatic

Compliments of: http://mediacrossing.com/insights/white-papers-webinars/ Webinar excerpt: A Publisher's Guide to Programmatic Media Selling....

Direct vs. Programmatic: An Analyst's Perspective

Michael Greene, Senior Analyst, Forrester, uncovers commons myths about programmatic buying and participates in a lively discussion with And...